Skip to main content Skip to main navigation menu Skip to site footer

Marketing

5 Items

All Items

The importance of online wine purchasing in Hungary and its changes during the Pandemic

Dávid Harsányi, Erika Hlédik , Zoltán Máté

3-27
Investigating Consumer and Customer Behaviour: An Exploratory Focus Group Research Among Young University Students

Zoltán Máté, Titanilla Oravecz, Éva Pólya

93-118
Online Content Consumption Among Hungarian Fans of South Korean Pop Culture

Éva Judit Gajzágó, András Kovács

24-65
Predictors of Customer Channel Choice in the High-Value Electronic Device Purchase Decision Process

Krisztina Taralik, Zsolt Törcsvári

143-170
The Role of Chatbots and Virtual Assistants in the Increase of Customer Experince The example of Vanda

István Veres, Ildikó Hűse, Vanda Papp

118-143