No. 1 (2026)

Paper

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  A Time Series Analysis of Current and Future University Publication Collaborations

  Péter Harta, Tünde Király

  3-29

  • pdf (Hungarian)
• 

  The Application of Generative Artificial Intelligence Tools in Business Education A Comparative Analysis of Video and Presentation Platforms

  Veronika Keller, Sára Leona Simon

  30-51

  • pdf (Hungarian)
• 

  Artificial Intelligence-Augmented HR Workflows for Multicultural Integration in a Resource-Constrained Family Firm: An Employer-Side Perspective English

  Ágnes Lamper, Vanda Czine

  52-78

  • pdf (Hungarian)
• 

  One Bite Less, One Planet More The Effect of Emotion-Based Visual Communication on Food Waste Reduction during Buffet Breakfasts in Two Four-Star Hotels in Budapest

  Nikoletta Dóra Milasovszky, Klára Karakasné Morvay

  79-106

  • pdf (Hungarian)
• 

  Comparison of DTC and B2C E-commerce

  Bertold Olah

  107-130

  • pdf (Hungarian)
• 

  Employee Motivation and Engagement in Hungarian Metalworking SMEs: A Mixed Methods Empirical Study

  Vera Noémi Alpár, Szilvia Erdeiné Késmárki-Gally

  131-156

  • pdf (Hungarian)
• 

  The Relationship Between Value-Based Online Marketing and AI, with a Special Focus on ChatGPT and the Rise of Similar OpenAI Technologies

  Tamás Géza Szikszai

  157-173

  • pdf (Hungarian)