The Impact of Sponsoring st Sziget Fesztivál

Abstract

The sponsorship of festivals is one of the less researched topics of tourism, despite the golden age of light music festival tourism among the Y and Z generations. Through the active experience of the festival, the experience economy can be realized for young people at home. The research consists of two parts, in the first part we examined the sponsorship process (chapters 1-3) and in the second we analyzed the effects (chapter 4). The effects were presented at the most sponsored festival through the Sziget Festival. The impact analyzes observed at the festival were measured in a questionnaire survey in 2017. Sziget Zrt's colleagues provided assistance to our research, thanks in particular to Andrea Vidó.