The Diffusion of Innovations theory and its relevance to health promotion

Abstract

The aim of this paper is to review Rogers’ theory of Diffusion of Innovations (DoI) and its possible use in the field of public health. Applying this theory can lead to positive changes in health promotion and disease prevention both at global and local level. This theory can help to better understand determinants of health behaviour, including the prerequisites for innovation, thereby promoting the wide-ranging possibilities of applying this theory in the field of public health.