Results of the Health Communication Survey I.

Adult Survey

Abstract

Background: The health of the Hungarian population is much poorer than expected compared to that of countries with a similar level of development. One if its main reasons is unhealthy lifestyle, that is, unhealthy nutrition, low level of physical activity, smoking and alcohol abuse. The aim of the Health Communication Survey was to map health related behavior and health related skills, motivation and environment, as its determinants, and to identify communication channels to be used in the planned interventions. Methods: Nationally representative two-stage samples of adults were drawn and about 5500 respondents were questioned at home. The questionnaire was built on an integrative model of behavioral change, which states that health behavior is determined by physical and psychical capabilities, motivations, and opportunities provided by physical and social environment. The questions cover knowledge about and attitude to health, somatic and mental health status, subjective wellbeing, psychological characteristics, health behaviors, social support, media consumption, health-related information seeking, and socio-demographic characteristics. Results: Results of the descriptive statistical analysis are presented in blocks according to the elements of the behavior change model used. For health behavior it turns out that every 9th Hungarian adult is “super healthy” since eats sufficient amount vegetables and fruit, is physically active enough, doesn’t smoke and drink too much alcohol, and has body mass index in normal range. Summary: These results, relating to the physical-mental skills, motivation, social and physical environment of the Hungarian population might be useful for professionals working in the different fields of health promotion.