A digitalizáció szerepe és lehetséges hatásai a turizmus fejlődésében

Abstract

After a dramatic downturn during the pandemic, tourism is now one of the sectors with the most significant rate of growth worldwide again. Digitalization and the emergence of new digital technologies have also transformed the tourism sector. Without digitalization, the development of tourism today would be unthinkable. Businesses that engage in digitalization and successfully apply new technologies will clearly gain a competitive advantage, thus, the importance of this issue is therefore unquestionable. In our study, we will briefly review the state of digitalization in tourism and explore its potential impact on tourism businesses, drawing on international literature. We will briefly touch upon the role of digitalization in crisis management and present its possible future development paths in tourism.