Possible application of new business models in the mobility service
Abstract
The Mobility-as-as-Service fills in the gap between the markets of individual and public transportation. Its dynamic market growing is led by the information-technology sector’s inventions, the more and more open access to mobility data and information, and the incresing importance to gain social benefits. Exploiting the advantages of mobility services has strict preconditions: win the trust of users, but moreover, of the whole society towards information-technology solutions, and gain users over using these mobility services. The service provision needs new and novel operational and business models, where both the public and/or private stakeholders can play a part within. Although, the two stakeholder groups have different interests, but these special market let involve both of them, where the goals are common: better exploitation of existing resources, while reducing social burdens.
References
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