The reintegration project as a PR activity

Abstract

Communication is all around us since it is the most common way to gather and give information. Same applies to organizations as well. In order for the organization to work successfully it is necessary to maintain efficient communication. The public sector's organizations' goal is to create and maintain trust of the public, and this is what public relations stand for. It seems that not only private organizations but public organizations are trying to exploit PR's possibilities more effectively, although sometimes the media overwrites it: the media, which is the engine of everyday's action and which often uses false allegations and fake news to exceed the high threshold of attention. How does it affect what we think about law enforcement? Is a reintegration project capable to overwrite it as a public relation activity?