„PrisonTikTok” – Appearance of the prison themein the hungarian and foreign video contents

Abstract

The TikTok is one of the most popular social networking sites nowadays, and its mass media influence is increasingly reaching organizations’ communication activities. Many organizations are using the application to build online communities around themselves, not least those linked to the government. The communication of law enforcement agencies on social media is specific, as its freedom is exercised within a regulated framework and its results also serve important social objectives. This study aims to help the prison service by analyzing TikTok videos with a prison theme, both at home and abroad, using statistical methods. The aim of the research is to examine the main characteristics of the videos (content type, popularity and reaction factors, content creator, legality of the video) from several angles and then to identify themes and motifs that are likely to be popular. In addition, it seeks to identify new regularities in video characteristics that can be effectively applied in the communication activities of the prison service.