Motivations of choosing a higher education institution and language learning motivation: A survey among Budapest Business School’s first-year students
Abstract
In September 2020, Budapest Business School University of Applied Sciences’ Institute of Foreign Language and Communication conducted a large-scale questionnaire study among newly-admitted students of the University. Its purpose
was to gather data on why students choose our institution for pursuing their higher education studies and what motivations and expectations they have when they start their foreign language studies at our University. The present paper discusses the results of this survey and its implications. The paper discusses the following: the factors that motivate first-year students to choose an institution of higher education in Hungary, how important it is for them to have the opportunity to learn foreign languages at our University, what goals they have concerning their foreign-language learning during and after their studies, and which foreign languages are the most popular with them. Through the presentation of the research data – which focus on an institution offering business education in Hungary and are thus inevitably institution-specific –, the study offers a valuable insight for policy makers of foreign language education in Hungarian and at international higher education institutions.
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