The role of the „diversity factor” in modern Indian culture and communication
Abstract
Despite the advantages of geography, economy, and demographic profile, the international opinion is that independent India is a complex and chaotic country that poses difficult challenges for international diplomats and business personnel. One of the reasons is the thousand years of extreme diversity that has developed the subcontinent’s cognition differently from that of the Western cultures. India’s holistic mental approach resulted in a different mode of association in society, which defines the relationship between individuals differently from the individualism–collectivism continuum. The different types of association and cognition in Western cultures and India resulted in different communicational patterns.
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