Az első Dunaújváros hangja projekt- és marketingkommunikációja, a PR szerepe az esemény szervezésében 2. rész

Abstract

The success of an event or cultural project is greatly influenced by proper communication. Since there are many areas according to the mean­ing of communication science, in my opinion the most important elements of organization also come from here. The “Voice of Dunaújváros” was a sing­ing competition, in the organization of which many of us participated, some­times in smaller and larger roles. So, in study I examine the internal and external project communication and how successful the marketing strategy that accompanied the organization was.

For study, set up the following hypothesis: "According to my assumption, the effectiveness of a new event, unknown in the given region, may be lower and less successful in terms of reaching the target audience than events that have already been held several times in the given region, possibly at the level of tradition. I assume that an event that is not yet known to the public will not attract as many visitors as those that are known to them.”

Factors outside the organizers may be more prominent in terms of whether they can attract the attention of the audience to an appropriate measure.