Üzleti etika és innováció a magyar bankszektorban 1. rész

Abstract

Our publication presents business, ethical behavior and innovation opportunities in the multinational banking sector. The introductory part contains the topicality, justification, methodology, purpose and literature re­view of the topic. In the first main chapter, we gained insight into the world of ethics and its meaning, which has a great impact on the operation of banks around the world and the uniform expectations of cooperation opportuniti­es in the market. We highlight the reasons for this, discussing the advantages of switching to circular economy. In the second part, in addition to presenting the basic theoretical concepts of innovation, we present those areas and applications that shed light on the innovation conditions and processes, and we detailed its busi­ness and innovation – possible – strategy. We further presented the development and scope of marketing and marketing strategy, as well as the innovation marketing foundations and marketing communication activities of banks - including the T. Bank Group. We also formulated observations and practical sugges­tions regarding the topic. In the summary section, we summarized the theoretical, literature and practical parts, and the publication concludes with a list of literature used.