Városmarketing a TOP városokban

Ali Bagdadi

doi:10.33031/ZRFS.2024.2.5

Bagdadi, Ali Tokaj-Hegyalja Egyetem https://orcid.org/0000-0002-7684-896X

DOI: https://doi.org/10.33031/ZRFS.2024.2.5

Kulcsszavak: városbrand, turizmus, desztinációmarketing, turizmus jövője

Absztrakt

In recent years, with new tourism trends city branding as a tourism product has become one of the most important destination marketing problems. In this context, the adaptation of new strategies and tools for cities varies across the world, while some cities have come to the forefront, some cities have remained one step behind in the competition. The aim of this study is to reveal the importance of branding cities as tourism products and to examine the best examples in the field of city branding in the world. Considering all the projections emerging from existing cities, various suggestions and strategies have been developed for managers who want to bring city branding to the forefront.

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