Érzelmek a döntések hátterében:

Judit Fauszt

doi:10.18414/KSZ.2026.2.190

Fauszt Judit Eötvös Loránd Tudományegyetem Gazdaságtudományi Kar

DOI: https://doi.org/10.18414/KSZ.2026.2.190

Kulcsszavak: érzelem, döntéshozatal, mérési eszközök

Absztrakt

Az érzelmek mérése régóta a viselkedés-gazdaságtani kutatások egyik központi témája, mivel a döntéshozatali folyamatokban betöltött szerepük megkérdőjelezi a kizárólag racionális megközelítések érvényességét. Az érzelemelméletek fejlődésével párhuzamosan számos módszertani megközelítés született, amelyek célja az érzelmi hatások feltárása. Jelen tanulmány nem az elméletek rendszerezésére vagy összevetésére törekszik, hanem arra fókuszál, hogy az elméleti háttér miként tükröződik a kutatások során alkalmazott mérési eszközökben. A technológiai fejlődés új lehetőségeket nyitott meg, ugyanakkor ráirányította a figyelmet a módszertani reflexió szükségességére is. Az érzelmek vizsgálata így egyszerre jelent mérési és értelmezési kihívást is.

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