Defining Strategic Communication: An Almost Impossible Challenge, But Perhaps There Is Still A Solution

József Lajos Nemeth

doi:10.17047/Hadtud.2021.31.E.162

József Lajos Dr. Németh Senior research fellow, Department of Electronic Warfare, Faculty of Military Sciences and Officer Training, University of Public Service https://orcid.org/0000-0003-2819-7362

DOI: https://doi.org/10.17047/Hadtud.2021.31.E.162

Keywords: strategic communication, people, tools, history, onceptual approaches, research, redefining

Abstract

After the 9/11 terrorist attacks the term „strategic communication” became widely used by political and military leaders as well. Shortly, it became a kind of a ‘buzzword’. As a result, today there are many definitions in use to describe it. However, we are still facing lots of challenges if we wish to grasp the real meaning of this term. For a better understanding, and built on the research done so far, the author presents a possible interpretationof strategic communication based on some new methodologies and suggests a new approach and definition and, by his opinion, the main actors are the states and the armed forces.