Applicability of Marketing Information Systems in the Leadership Process of Psychological Operations

Abstract

In the 21st century, the question of the importance of information is indisputable. The more accurate, up-to-date, larger amounts of information available to us, the more secure the dominance. To ensure this, there is a need for systems and exercises that help this superiority to be achieved and maintained. The purpose of the study was to present the significance, general attributes and tasks of military information systems in line with the practice of marketing information systems.