Gajzágó Éva J. K-pop 4E: Introduction of the marketing-mix of the Creative and Cultural Industry through the examples of the marketing assets used in the South Korean pop music (K-pop) and TV series (K-dramas). MKSV [Internet]. 2021Jun.12 [cited 2026Jan.14];(1):108-34. Available from: https://ojs.mtak.hu/index.php/mksv/article/view/5223