Dunakavics

Az első Dunaújváros hangja projekt- és marketingkommunikációja, a PR szerepe az esemény szervezésében 2. rész

2025-10-23T07:01:13+00:00

The success of an event or cultural project is greatly influenced by proper communication. Since there are many areas according to the meaning of communication science, in my opinion the most important elements of organization also come from here. The “Voice of Dunaújváros” was a singing competition, in the organization of which many of us participated, sometimes in smaller and larger roles. So, in study I examine the internal and external project communication and how successful the marketing strategy that accompanied the organization was.

For study, set up the following hypothesis: "According to my assumption, the effectiveness of a new event, unknown in the given region, may be lower and less successful in terms of reaching the target audience than events that have already been held several times in the given region, possibly at the level of tradition. I assume that an event that is not yet known to the public will not attract as many visitors as those that are known to them.”

Factors outside the organizers may be more prominent in terms of whether they can attract the attention of the audience to an appropriate measure.

Hibrid design: Minták, struktúrák, rendszer 2. rész

2025-10-23T07:01:13+00:00

What happens when design is not about creating objects, but about designing networks? My research examines hybrid design as a possible emerging discipline, one that weaves together the knowledge of art, science, technology, and ecology into a single functioning system [1, 2]. The study unfolds at the intersection of two worlds: in Bali, at Udayana University and within the Bring Back the Light program, where the philosophy of Tri Hita Karana serves as a shared “protocol”; and in the West, within the institutional ecosystem of MIT (CAVS, CAST, Media Lab), where design has evolved into an autonomous “bridge-discipline” [3]. Using the vocabulary and methods of network science, I identify nodes (faculties, researchers, communities, values), edges (interdisciplinary projects, artistic–educational channels), and structural patterns (centrality, modularity, small-world properties; [4, 5]). Findings show that in Bali, art is not a decorative layer but an infrastructure: it shortens knowledge pathways, strengthens local cohesion, and builds resilience against disruptions threatening bioluminescence (light, noise, and habitat pollution; [6, 7]). In the West, by contrast, design – paired with technology and economics – functions as a measurable mediator, offering institutionalized forms of brokerage. The central thesis of this article is the convergence of these two models: the integrated normative core (Tri Hita Karana, philosophy–art) and the institutionalized bridge-discipline (design) together form an adaptive, small-world-like knowledge network in which diversity is not a burden but a resource. The hybrid designer’s practical proposition is clear: programs built on the dual pillars of “art as infrastructure” and “design as measurable mediator” can simultaneously accelerate knowledge flows, strengthen community participation, and sustain ecological interventions. In short, hybrid design succeeds where the stage (philosophical values) and the score (institutional design) are tuned to one another – allowing the system itself to perform the melody of sustainability.

A román adózási rendszer

2025-10-23T07:01:13+00:00

The history of Romania’s taxation system after the collapse of communism in 1989 is closely intertwined with the country’s transition from a centralized, planned economy to a market-oriented system and, ultimately, with its efforts to join the European Union (EU). Between 1989 and 2007, Romania experienced repeated waves of fiscal reform, marked by legislative experimentation, institutional restructuring, and adaptation to external pressures from international organizations and the EU acquis communautaire. This period can be understood as a process of convergence: from improvisation and fiscal survival in the early 1990s, through codification and stabilization in the 2000s, to harmonization with European norms in the years immediately preceding accession. In 2007, Romania acceded to the EU, entering the Union with high expectations but with limited preparedness for the challenges that lay ahead. The immediate post-accession period triggered profound political, economic, and fiscal transformations, many of them driven by the dual pressures of European integration and domestic reform. Among the most pressing fiscal concerns were the need to enhance the efficiency of tax policy, modernize the collection system, and address the chronic problem of tax arrears, which had long undermined budgetary stability. Our study seeks to trace the evolution of the Romanian tax system since the fall of the communist regime. In the first, we present the development of the legal framework regulating taxation by using mainly the legal databases of the country. In the second part, we undertake an economic analysis of the sector that relies primarily on official data from the Ministry of Finance, the National Institute of Statistics (INSSE), and Eurostat, which together provide a robust empirical foundation for assessing both the challenges and the achievements of this ongoing transformation.

Üzleti etika és innováció a magyar bankszektorban 1. rész

2025-10-23T07:01:13+00:00

Our publication presents business, ethical behavior and innovation opportunities in the multinational banking sector. The introductory part contains the topicality, justification, methodology, purpose and literature review of the topic. In the first main chapter, we gained insight into the world of ethics and its meaning, which has a great impact on the operation of banks around the world and the uniform expectations of cooperation opportunities in the market. We highlight the reasons for this, discussing the advantages of switching to circular economy. In the second part, in addition to presenting the basic theoretical concepts of innovation, we present those areas and applications that shed light on the innovation conditions and processes, and we detailed its business and innovation – possible – strategy. We further presented the development and scope of marketing and marketing strategy, as well as the innovation marketing foundations and marketing communication activities of banks - including the T. Bank Group. We also formulated observations and practical suggestions regarding the topic. In the summary section, we summarized the theoretical, literature and practical parts, and the publication concludes with a list of literature used.